Director of SEO, VibeLogic
The Navigator

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Claudia Higgins is an SEO leader with over a decade of experience. She began her career at Argos, one of the UK’s largest retailers, where she helped grow the in-house SEO function into a center of excellence spanning four brands and positioned the team as a critical lens for understanding the competitive landscape.

 

In 2020, after six years at Argos, Claudia joined two of the world’s most respected enterprise SEO platforms—Conductor and seoClarity. Over the next five years, she partnered with SEO teams at leading global brands across pharmaceuticals, consumer electronics, retail, and financial services, blending industry insight with both tactical execution and strategic guidance.

 

Claudia’s passions within SEO lie in the creative use of data to surface meaningful opportunities, and in using education to build stronger, more collaborative relationships between SEO teams and their digital counterparts.