Trevor Stolber

Do you want to rank at the top of the LLMs and AIOs? We uncover the hidden factors that most are missing. There is a feverish debate in SEO and the wider marketing community regarding Generative Engine Optimization (GEO). Even so much as to consider whether the terms GEO or AEO (Answer Engine Optimization) are applicable. Or are these just rebrandings of SEO?

PAIS stands for Problem, Application, Industry, Solution. It’s a unique content marketing framework I developed that aligns the needs of...

Google quietly pulled the plug on the long-standing &num=100  search results API parameter. For years, this was the backbone of how rank...