VibeLogic · RESOURCES
Every company has wisdom.
This is how we share ours.
Browse the tools we build, the articles we write, and the podcasts we join. Filter below to find what fits you.
There's a Vibe and There's a Logic: Why We Built It That Way
Founders, Marketing Leaders
Recommended Audience:
How vibe and logic combine into marketing that resonates, ranks, and scales.
PAIS - Create content that your audience actually wants to read!
Marketing Leaders, In-House Marketers
Recommended Audience:
The Problem, Application, Industry, Solution model, and how to apply it.
Why Ranking #1 Isn't the Win Anymore
Marketing Leaders, Executives
Recommended Audience:
Short clip from Stephan's appearance on Marketing in the Age of AI, explaining why presence beats position.
AI has the best poker face
Marketing Leaders, Executives
Recommended Audience:
A quick take on why AI gives no confidence score and states erroneous answers with a straight face.
Why Your Content Calendar Is Working Against You
Marketing Leaders, In-House Marketers
Recommended Audience:
The shift from scheduling to strategy, and how to make the calendar drive results again.
Vibe Check
Executives, Marketing Leaders
Recommended Audience:
An estimate of the hours and cost going into content, framed to show the system is the problem.
The AI Summary Isn't Where the Click Happens
Marketing Leaders, In-House Marketers
Recommended Audience:
A quick real-world example of a buyer scrolling past Google's AI overview to the organic results below.
Everyone Has the Same Easy Button
Marketing Leaders, Founders
Recommended Audience:
The full episode, plus why LLM rankings aren't rankings and why bio pages still matter.
Beyond Visibility: What NJDMC 2025 Revealed About the Next Era of Digital Influence
Marketing Leaders, Founders
Recommended Audience:
Takeaways from NJDMC 2025 on what makes digital influence feel real.
Stop Painting the Mona Lisa and Hiding It in a Box
Service Providers, Small Business Owners
Recommended Audience:
The full episode, plus why no one lies to their search bar and how to turn expertise into pages buyers find.
Thought Leadership Content Program
Executives, Founders
Recommended Audience:
One hour of input becomes an entire content library (15 assets).
We Used AI to Detect AI. It Didn't Go Well
Marketing Leaders, In-House Marketers
Recommended Audience:
A first-hand run through AI detectors, and why their results don't hold up.
Leadership Spark Check
Founders, Executives
Recommended Audience:
A read on your Vibe-to-Logic lean across 10 questions, ending with one specific move worth making this week.
Marketing Lost Its Humanity
Marketing Leaders, Small Business Owners
Recommended Audience:
A short reckoning on putting humanity back into the work.
Human Proof
Founders, Service Providers
Recommended Audience:
A findability score across six checks, plus one "fix this first" pick with why it matters and where to start.
Stop Thinking of AI as a Tool. It's a Content Medium
Marketing Leaders, Founders
Recommended Audience:
How content adapts into GPTs, models, and interactive flows, the way it once became video and social.
Buried Bullet Points
Marketing Leaders, In-House Marketers
Recommended Audience:
You have more insight into your customers than ever before. Stephan on why most businesses overlook it.
Forget Rankings. Think Relevance.
Marketing Leaders, In-House Marketers
Recommended Audience:
Why the old rank-traffic-convert playbook gives way to relevance.
Web Presence Intelligence: What It Is and Why Rankings Only Tell Part of the Story
Marketing Leaders, Executives
Recommended Audience:
What WPI covers across Reddit, YouTube, AI overviews, and publishers, and why it matters.
SEO Tech to Exec Translator
In-House Marketers, Executives
Recommended Audience:
Plain-business translation of any SEO term, a meeting-ready cheat sheet, or a jargon decode. Three modes: Translate, Cheat Sheet, Decode.
Reading Google's Playbook
Marketing Leaders, In-House Marketers
Recommended Audience:
A plain walk through E-E-A-T and YMYL and what Google is really scoring.
How to Deal with AI Mode
In-House Marketers, Marketing Leaders
Recommended Audience:
How we got ahead of AI Mode, plus tools and techniques you can use today.
Someone's Bullet Point Is Someone Else's Entire Universe
Marketing Leaders, In-House Marketers
Recommended Audience:
A quick example of a healthcare company reducing divorce to a bullet, and the content depth it actually deserved.
No One Lies to Their Search Bar
Marketing Leaders, Small Business Owners
Recommended Audience:
Why the search bar is the most honest read on what your audience wants.
Web Presence Intelligence
Marketing Leaders, Executives
Recommended Audience:
A map of your buyers’ decision journey, where competitors already show up, and the specific places to win that they have not found.
SEO's Identity Crisis Is Self-Inflicted
In-House Marketers, Marketing Leaders
Recommended Audience:
The full episode, plus why speaking exec beats speaking tech and where real keyword research starts.
Google Broke Rank Tracking - But There's More to It Than That
In-House Marketers, Marketing Leaders
Recommended Audience:
What changed, why it broke rank tracking, and what it really signals.
Google AI Mode Is Almost Default: What Marketing Teams Need to Do Now
Marketing Leaders, Executives
Recommended Audience:
What AI Mode is, how it differs from AI Overviews, and a 30-day prep plan.
In a Gold Rush, Sell Pans and Picks
Marketing Leaders, Founders
Recommended Audience:
The full episode, plus why AI content eats its own tail and how to win the visibility you can hold.
What I Learned Watching SEO Grow Up
Marketing Leaders, In-House Marketers
Recommended Audience:
Why every 'SEO is dead' moment killed lazy work, not SEO.
Help Them 20 Times Before You Ask Once
Small Business Owners, Marketing Leaders
Recommended Audience:
A quick take on the friend who only asks for money versus the one who helps you first, and why humanity wins in business.
Stop Chasing Fool's Gold
Marketing Leaders, Executives
Recommended Audience:
The full episode, plus why measurement is fragmented and why your content is the one thing you control.
Optimization Is a Verb, Not a Finish Line
Marketing Leaders, In-House Marketers
Recommended Audience:
The full episode, plus why you can't be every answer and how to win where you're actually credible.
Your Writer Isn't Slow. The Ask Is Broken.
Executives, Marketing Leaders
Recommended Audience:
A quick look at the real variables behind a single blog post, and why AI should cut production time, not replace the process.
Most Decisions Aren't a Tattoo
Founders, Executives
Recommended Audience:
The full episode, plus the hat-haircut-tattoo rule and why your own data beats any LLM.
If You're Not Teaching SEO, You're Probably Losing
In-House Marketers, Executives
Recommended Audience:
Why teaching SEO builds company-wide buy-in, and how to start.
SEO in the Age of AI: Adaptation Is the Strategy
Marketing Leaders, Small Business Owners
Recommended Audience:
The case that brands focused on fundamentals are quietly succeeding in search.
Why Enterprise SEO Is Treated Like a Janitor With a Magic Wand
In-House Marketers, Executives
Recommended Audience:
Three practical takeaways: make internal SEO education part of the job, reframe SEO as strategy not support, and get louder on purpose.
The Hidden Cost of Being a High-Energy Leader
Founders, Executives
Recommended Audience:
Five tactics, plus a prompt to pick one to try this week.
