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How to Deal with AI Mode

We are ready for AI mode are you?


  1. How we got prepared for AI mode

  2. How to deal with AI mode

    1. Panic when it launches and get left behind

    2. Prepare for it ahead of time

  3. Our Tools and Techniques

    1. VibeLogic Proprietry Tools

    2. Techniques for generally available tools

  4. What you can do now


How we got prepared for AI Mode


Back when it was in its infancy in search labs we were diligently testing and analyzing.


We knew we needed to get ahead of this so we had our own internal code red where we built tools, systems and services to deal with this.


We did this quite differently to most SEO agencies that just said we do GEO (ensuing arguments as to whether they are fundamentally different or basically the same thing …. we will get to that!)


It actually intersected very well with what we were already building - which is Web Presence Intelligence.


The core ethos is to be visible everywhere your audience is and more importantly, to be visible where decisions are formed.


This is a departure from traditional search but we see it more as an evolution.


This is the evolution from Keyword -> Phrase -> Topic -> Conversation


Search Evolution from Keywords to Conversations

You need to be part of the conversation.




How to deal with AI mode


You have 2 basic options for dealing with AI mode, option 1 is to panic when it launches and get left behind, most companies and practitioners fall into this mode.


  1. Panic when it launches and get left behind


OK, well this isn’t a serious option, but if you do find your self in this position, talk to us about Web Presence Intelligence and we will help you get caught up.


  1. Prepare for it ahead of time


OK, this is really the only sensible option. We developed Web Presence Intelligence and a series of tools and techniques to deal with AIO / LLMs and AI Mode. It's really an evolution of search, but it is more of a shift than just a new SERP feature.



Our Tools and Techniques


When we started planning for this we were really just building on top of what we had already built for what we now call Web Presence Intelligence, and some advanced keyword and content categorization and understanding tools.


A lot of what we have built is proprietary that sits in internal tools and workflows, but there are also some other tools and workflows that you can do yourself.


  1. VibeLogic Proprietary Tools


In our proprietary tool stack we have


  • WPI - Web Presence Intelligence - for the modern search environment

  • PAIS - Problem Application Industry Solution - a content framework for your target market

  • VAS - Vector Alignment Score - a system for understanding how content aligns to keyword sets

  • QueryLitics - Internal Query Analysis tool - understand how your audience interacts with your content

  • Content Categorization

  • NLP - Natural Language Processing -  Content Understanding

  • Conversational Query Analysis


  1. Techniques for generally available tools


  • PAA - People Also Ask (using the excellent alsoasked.com) - Understand your audience

  • Query Fan Out Analysis

  • LLM Traffic Attribution



What you can do now


There are a number of things you can do. 


LLM Visibility Tracking - on this one, most of the tools we tested weren’t up to scratch, so we leverage one particular tool with our own API data and analytics to give a more full picture.

But even just having a general visibility score is more useful than not.


Bing Webmaster Tools - Set up Bing Webmaster Tools if you haven’t already (you have GSC - Google Search Console right? If not go set that up first - like ASAP - right now! - stop!! go set it up!!!). One of the very useful and slightly ironic things about this is that you can verify Bing Webmaster Tools using a Google Search Console property.


GSC Query Analysis - using the data in Google Search Console (GSC) and some specific regex filters can allow you to get a deep understanding of what questions people are asking of your content and what topica are important to them.



What can you do if AI mode goes default and you get caught out?

Well, you ideally don’t want to be in this camp, but if you do, there is definitely work to do. Its not the end of the world, but some daily major decisive action needs to be taken.


Web Presence Intelligence helps understand in detail what places your audience is influenced and which pieces of content drive inclusion in the modern search interfaces (this includes traditional search, LLMs, AIO and indeed AI Mode). 




Wrapping it up


AI Mode / AIOs / LLM based search is all part of the modern search landscape. We developed Web Presence Intelligence and a host of our tools and workflows to help position you for success.


All of what we do is aligned to a fundamental principle of being visible where decisions are formed. We do this by understanding, prioritizing and executing.

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