Google has a 200-page document that explains exactly how it wants websites to be evaluated. It pays real people to score sites against it. And most marketers have never heard of it. Trevor Stolber walks through what's in the Quality Rater Guidelines, breaks down E-E-A-T and YMYL, and explains what Google is actually measuring when it decides whether your brand is authoritative.

Google AI mode is expected to become the default search experience within weeks, and most marketing teams either don't know it's coming or have no plan. Stephan Bajaio and Trevor Stolber break down what AI mode actually is, how it differs from AI overviews, what it means for your traffic and measurement tools, and what to do in the next 30 days to prepare.

Your buyers are forming opinions about your brand on Reddit threads, YouTube channels, AI overviews, and publisher articles long before they ever visit your website. In this episode, Stephan Bajaio and Trevor Stolber break down Web Presence Intelligence: what it maps, why traditional SEO tools miss most of it, and what it means to be visible where decisions are actually formed.

Many people wonder if AI is killing SEO. In this episode, Stephan Bajaio and Trevor Stolber clear things up, argue that the panic is exaggerated, and show why brands focusing on technical basics are quietly succeeding in search. If you run a website and want to know what matters most now, this episode is for you.

We are ready for AI mode are you? How we got prepared for AI mode How to deal with AI mode Panic when it launches and get left behind Prepare for it ahead of time Our Tools and Techniques VibeLogic Proprietry Tools Techniques for generally available tools What you can do now How we got prepared for AI Mode Back when it was in its infancy in search labs we were diligently testing and analyzing. We knew we needed to get ahead of this so we had our own internal code red where we

Do you want to rank at the top of the LLMs and AIOs? We uncover the hidden factors that most are missing. There is a feverish debate in SEO and the wider marketing community regarding Generative Engine Optimization (GEO). Even so much as to consider whether the terms GEO or AEO (Answer Engine Optimization) are applicable. Or are these just rebrandings of SEO?

PAIS stands for Problem, Application, Industry, Solution. It’s a unique content marketing framework I developed that aligns the needs of...

We have somehow forgotten the people on the other side of the screen. The ones who don’t need another checklist, don’t talk in bullet points and don’t want to be fed into a funnel. All they want is a little humanity.

Why your marketing strategy should start with Google even if you’re not doing SEO If there’s one hill I’ll die on, it’s this: No one lies...

Google quietly pulled the plug on the long-standing &num=100 search results API parameter. For years, this was the backbone of how rank...

VibeLogic Search Intelligence combines emotion (vibe) and data (logic) to create marketing that resonates, ranks, and scales.

Teaching SEO builds buy-in across your company. Learn how internal education turns writers, product, devs, and execs into SEO allies.

SEO has come a long way. From the days of keyword stuffing and buried contractors begging for a blog post, to a discipline that shapes brand, product, and strategy. Each “SEO is dead” moment. Penguin, mobile-first, zero-click, AI hasn’t killed it. It’s just killed lazy work. What survives is strategy. SEO isn’t a channel, it’s a mirror reflecting what people really want, fear, and trust.

Let’s cut through the noise. AI didn’t kill SEO. It just revealed who never really understood how SEO worked in the first place. If your...

Just a little further... a little further... I can almost taste the ROI... There’s a reason SEO doesn’t get the credit it deserves. It’s...

You know what happens when no one knows what you actually do at work? They either ignore you—or assume you can fix everything. Welcome to...

Just to be clear this AI generated image is that of a "hot potato" not poop... not stinky poop... Most companies treat SEO like a hot...

I’ve been doing this long enough to admit it: Enterprise SEO is still misunderstood, misused, and often misled. In too many companies,...