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PAIS - Create content that your audience actually wants to read!
PAIS stands for Problem, Application, Industry, Solution. It’s a unique content marketing framework I developed that aligns the needs of...

Trevor Stolber
Sep 233 min read


Marketing Lost Its Humanity
We have somehow forgotten the people on the other side of the screen. The ones who don’t need another checklist, don’t talk in bullet points and don’t want to be fed into a funnel. All they want is a little humanity.

Stephan Bajaio
Sep 222 min read


No One Lies to Their Search Bar
Why your marketing strategy should start with Google even if you’re not doing SEO If there’s one hill I’ll die on, it’s this: No one lies...

Stephan Bajaio
Sep 183 min read


Google Broke Rank Tracking – But There’s More to It Than That
Google quietly pulled the plug on the long-standing &num=100 search results API parameter. For years, this was the backbone of how rank...

Trevor Stolber
Sep 152 min read


There’s a Vibe and There’s a Logic: Why We Built It That Way
VibeLogic Search Intelligence combines emotion (vibe) and data (logic) to create marketing that resonates, ranks, and scales.

Stephan Bajaio
Sep 52 min read


If You’re Not Teaching SEO, You’re Probably Losing
Teaching SEO builds buy-in across your company. Learn how internal education turns writers, product, devs, and execs into SEO allies.

Stephan Bajaio
Sep 52 min read


What I Learned Watching SEO Grow Up
SEO has come a long way. From the days of keyword stuffing and buried contractors begging for a blog post, to a discipline that shapes brand, product, and strategy. Each “SEO is dead” moment. Penguin, mobile-first, zero-click, AI hasn’t killed it. It’s just killed lazy work. What survives is strategy. SEO isn’t a channel, it’s a mirror reflecting what people really want, fear, and trust.

Stephan Bajaio
Sep 43 min read


AI Didn’t Kill SEO - It Just Exposed the Lazy Parts
Let’s cut through the noise. AI didn’t kill SEO. It just revealed who never really understood how SEO worked in the first place. If your...

Stephan Bajaio
Jul 222 min read


Why SEO ROI Feels Like a Mirage (And How to Prove It Anyway)
Just a little further... a little further... I can almost taste the ROI... There’s a reason SEO doesn’t get the credit it deserves. It’s...

Stephan Bajaio
Jun 93 min read


Why Enterprise SEO Is Treated Like a Janitor With a Magic Wand
You know what happens when no one knows what you actually do at work? They either ignore you—or assume you can fix everything. Welcome to...

Stephan Bajaio
May 164 min read


Where SEO Lives Matters More Than You Think
Just to be clear this AI generated image is that of a "hot potato" not poop... not stinky poop... Most companies treat SEO like a hot...

Stephan Bajaio
May 152 min read


The Enterprise SEO Problem (and Why We Still Don’t Get It)
I’ve been doing this long enough to admit it: Enterprise SEO is still misunderstood, misused, and often misled. In too many companies,...

Stephan Bajaio
May 22 min read
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