The Enterprise SEO Problem (and Why We Still Don’t Get It)

I’ve been doing this long enough to admit it: Enterprise SEO is still misunderstood, misused, and often misled.

In too many companies, SEO is treated like:

• A support ticket

• A black box

• A leftover

• A fall guy for conversion issues

And the practitioners? Often introverted, rarely empowered, usually asked to explain things no one really wants to hear (until rankings drop and panic sets in).

The result? An org that thinks it's “doing SEO” because Bob from Dev went to a conference once.

It’s Not That SEO Doesn’t Work.

It’s that most orgs don’t actually know how it’s supposed to work.

They chase performance without alignment. Rankings without relevance. And short-term traffic without long-term strategy.

Let’s fix that.

Over the next several weeks, I’ll break down the real obstacles—and the solutions—to enterprise SEO that actually works.

I’m not here to make SEO sound mystical. I’m here to make it make sense.

Coming Soon in This Series:

Part 1: Why Enterprise SEO is Treated Like a Janitor with a Magic Wand

From silent introverts to “just make us rank for this” syndrome—why most enterprise SEOs get buried under myths, misplacements, and misaligned expectations.

Part 2: Where Should SEO Live? Spoiler: Probably Not Where You Put It

SEO doesn’t need a home—it needs support. Let’s break down the pros, cons, and consequences of each org placement.

Part 3: The Dollar Disconnect — Why SEO ROI Is So Damn Hard to Prove

It’s not that SEO doesn’t drive value. It’s that most companies are looking in the wrong places.

Part 4: The Funnel Fallacy: You’re Tracking the Wrong Keywords (And Missing the Right Traffic)

Chasing 30 high-volume head terms? You’re missing the 30,000 long-tail ones that actually convert.

Part 5: SEO in a Rigged Game: Google Owns the Casino—But You Still Have to Play

Why SEO still matters in a paid-dominated landscape—and how to play smart when the house always wins.

Part 6: SEO Beyond Traffic: An Untapped Goldmine of Organizational Intelligence

From HR to PR, Product to Support—how SEO insights can empower every department, if only you knew how to use them.

Part 7: AI Didn’t Kill SEO — It Just Exposed the Lazy Parts

AI didn’t break SEO—it just made it painfully clear who’s been relying on volume over value and calling it strategy.

This isn’t just an SEO series.

It’s a wake-up call for digital leaders, CMOs, Heads of Product, and frankly—anyone tired of playing the same SEO blame game on repeat.

We’ll talk real structure, real metrics, and real strategy—minus the buzzwords.

And I promise: no snake oil, no “rank #1 overnight,” and no pretending SEO lives in a vacuum.

Stay tuned. First article drops next week.