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We Used AI to Detect AI. It Didn’t Go Well
Aside from the fact that this exercise left me with very little confidence in any of these AI detectors, I found myself getting asked multiple times to upgrade for better tools, including ones that “humanize” content.

Jessica Bush
Jan 25 min read


The Truth About GEO: Beyond SEO, AIO, and LLM Visibility
Do you want to rank at the top of the LLMs and AIOs?
We uncover the hidden factors that most are missing.
There is a feverish debate in SEO and the wider marketing community regarding Generative Engine Optimization (GEO). Even so much as to consider whether the terms GEO or AEO (Answer Engine Optimization) are applicable. Or are these just rebrandings of SEO?

Trevor Stolber
Dec 22, 20256 min read


Beyond Visibility: What NJDMC 2025 Revealed About the Next Era of Digital Influence
AI has changed how we reach people, but not why they connect. NJDMC 2025 reminded us that digital influence isn’t just about visibility; it’s about trust, resonance, and what feels real.

Jessica Bush
Oct 27, 20253 min read


Forget Rankings. Think Relevance.
Most SEO audits start with checklists.Broken links. Meta tags. Canonicals.You know the drill. But what if the problem isn’t the structure?What if it's the story? The Real Shift Isn't AI. It's Perspective. AI is changing search. Sure.But not in the way most people think.This isn’t just about keywords anymore.It 's about context. Connections. Credibility. The old SEO playbook said: ● Rank higher ● Get more traffic ● Hope they convert Now? It's more like: ●

Stephan Bajaio
Oct 22, 20252 min read


Stop Thinking of AI as a Tool. It’s a Content Medium
Now. Just like video, audio, or social, AI is where your content needs to live. Most people still treat AI like a fancy knife in the drawer, useful for chopping copy or speeding up a draft. Helpful, sure, but still just a tool. Here’s the shift: AI isn’t just a tool; it’s a content medium. The same way we adapted blog posts into infographics, videos, social carousels, and podcast episodes, we’ll soon adapt content into custom GPTs, fine-tuned models, interactive chat flows, a

Stephan Bajaio
Oct 22, 20252 min read


Google Broke Rank Tracking – But There’s More to It Than That
Google quietly pulled the plug on the long-standing &num=100 search results API parameter. For years, this was the backbone of how rank...

Trevor Stolber
Sep 15, 20252 min read


The Human Line in an AI World
Lately, I’ve been thinking about how easy it is to slip into the “optimize everything” mindset in a world of everything AI. We start to...

Jessica Bush
Aug 9, 20251 min read


The Good, the Bad, and the Ugly of Generative Text AI for SEO
Generative AI tools like ChatGPT have taken the SEO world by storm. They can do some tasks lightning-fast and free up your time. But they...

Trevor Stolber
Aug 8, 20253 min read


AI Didn’t Kill SEO - It Just Exposed the Lazy Parts
Let’s cut through the noise. AI didn’t kill SEO. It just revealed who never really understood how SEO worked in the first place. If your...

Stephan Bajaio
Jul 22, 20252 min read


Leveraging AI in Content Creation: Balancing Efficiency and Authenticity (vs Straight BS)
"In the ever-evolving world of SEO", How many time have you seen a piece of content open like that? It's more of the same AI generate...

Stephan Bajaio
Apr 8, 20255 min read


AI in Marketing: Fun, Facts and Foibles
In this article, I take a deep dive into some of my thoughts and posts on AI in general but with a bias toward marketing use cases. AI...

Trevor Stolber
Apr 6, 20258 min read
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