AI has changed how we reach people, but not why they connect. NJDMC 2025 reminded us that digital influence isn’t just about visibility; it’s about trust, resonance, and what feels real.

Most SEO audits start with checklists.Broken links. Meta tags. Canonicals.You know the drill. But what if the problem isn’t the structure?What if it's the story? The Real Shift Isn't AI. It's Perspective. AI is changing search. Sure.But not in the way most people think.This isn’t just about keywords anymore.It 's about context. Connections. Credibility. The old SEO playbook said: ●      Rank higher ●      Get more traffic ●      Hope they convert Now? It's more like: ●     

Now. Just like video, audio, or social, AI is where your content needs to live. Most people still treat AI like a fancy knife in the drawer, useful for chopping copy or speeding up a draft. Helpful, sure, but still just a tool. Here’s the shift: AI isn’t just a tool; it’s a content medium. The same way we adapted blog posts into infographics, videos, social carousels, and podcast episodes, we’ll soon adapt content into custom GPTs, fine-tuned models, interactive chat flows, a

Google quietly pulled the plug on the long-standing &num=100  search results API parameter. For years, this was the backbone of how rank...

Lately, I’ve been thinking about how easy it is to slip into the “optimize everything” mindset in a world of everything AI. We start to...

Generative AI tools like ChatGPT have taken the SEO world by storm. They can do some tasks lightning-fast and free up your time. But they...

Let’s cut through the noise. AI didn’t kill SEO. It just revealed who never really understood how SEO worked in the first place. If your...

"In the ever-evolving world of SEO", How many time have you seen a piece of content open like that? It's more of the same AI generate...

In this article, I take a deep dive into some of my thoughts and posts on AI in general but with a bias toward marketing use cases. AI...