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Mental Health Therapy
Marketing Resources

Show up in the moment that matters

Speak to real emotions, not textbook symptoms

Build trust before intake

Content Guides

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Mental Health Marketing Guide to PTSD Content

What's inside:

  • Understanding User Search Intent

  • Content Strategies

  • Advanced Topics to Include

  • Comprehensive Content Structure

  • Visual & User Experience Strategy

  • Implementation & Success Metrics

Guide to PTSD Content

What's inside:

  • Understanding User Search Intent

  • Content Strategies

  • Advanced Topics to Include

  • Comprehensive Content Structure

  • Visual & User Experience Strategy

  • Implementation & Success Metrics

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Guide to Postpartum Content

What's Inside:

  • 40+ Pages worth of real-world strategies

  • Deep insights into 5 overlooked parent personas (Dads. Non-birthing partners. Silent sufferers. And more.

  • A toolkit of emotional CTAs, story templates, and inclusive content audits

  • Guidance that helps you sound less like a clinic and more like a human

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Guide to Postpartum Content

What's Inside:

  • 40+ Pages worth of real-world strategies

  • Deep insights into 5 overlooked parent personas (Dads. Non-birthing partners. Silent sufferers. And more.

  • A toolkit of emotional CTAs, story templates, and inclusive content audits

  • Guidance that helps you sound less like a clinic and more like a human

Content Guides

Helping Students Before They Break

A Marketing Guide for Clinics Supporting College Mental Health

What's Inside:

  • Insights into five key student audiences - overachievers, freshmen, identity-seekers, seniors, and students in survival mode

  • Guidance on writing content that feels human, not clinical

  • Inclusive language and tone frameworks that build trust with student readers

  • Persona cheat sheets

  • 20 ready-to-use CTAs

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Postpartum Isn't One Thing and Neither is Your Audience

How mental health clinics can show up for every new parent searching for help

What's Inside:

  • 40+ Pages worth of real-world strategies

  • Deep insights into 5 overlooked parent personas (Dads. Non-birthing partners. Silent sufferers. And more.

  • A toolkit of emotional CTAs, story templates, and inclusive content audits

  • Guidance that helps you sound less like a clinic and more like a human

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What's Inside:

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Mental Health Marketing Assessments

Empathy Audit

What it Does

  • Shows you how to emotionally resonate.

  • Scores for warmth, inclusivity, and CTA comfort

  • A diagnostic summary highlighting emotional friction points and quick wins

  • Matches your message to your audience’s real emotional state

Marketing Assessment

What it Does

  • Positions your clinic for success

  • Uncovers key aspects for growth

  • Determines your marketing blind spots

  • Provides a tailored marketing strategy

Empathy Audit

What it Does

  • Shows you how to emotionally resonate.

  • Scores for warmth, inclusivity, and CTA comfort

  • A diagnostic summary highlighting emotional friction points and quick wins

  • Matches your message to your audience’s real emotional state

Marketing Assessment

What it Does

  • Positions your clinic for success

  • Uncovers key aspects for growth

  • Determines your marketing blind spots

  • Provides a tailored marketing strategy

Behavioral Health Therapy Blog Posts

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