AI has changed how we reach people, but not why they connect. NJDMC 2025 reminded us that digital influence isn’t just about visibility; it’s about trust, resonance, and what feels real.

Most SEO audits start with checklists.Broken links. Meta tags. Canonicals.You know the drill. But what if the problem isn’t the structure?What if it's the story? The Real Shift Isn't AI. It's Perspective. AI is changing search. Sure.But not in the way most people think.This isn’t just about keywords anymore.It 's about context. Connections. Credibility. The old SEO playbook said: ●      Rank higher ●      Get more traffic ●      Hope they convert Now? It's more like: ●     

Now. Just like video, audio, or social, AI is where your content needs to live. Most people still treat AI like a fancy knife in the drawer, useful for chopping copy or speeding up a draft. Helpful, sure, but still just a tool. Here’s the shift: AI isn’t just a tool; it’s a content medium. The same way we adapted blog posts into infographics, videos, social carousels, and podcast episodes, we’ll soon adapt content into custom GPTs, fine-tuned models, interactive chat flows, a

PAIS stands for Problem, Application, Industry, Solution. It’s a unique content marketing framework I developed that aligns the needs of...

We have somehow forgotten the people on the other side of the screen. The ones who don’t need another checklist, don’t talk in bullet points and don’t want to be fed into a funnel. All they want is a little humanity.

Why your marketing strategy should start with Google even if you’re not doing SEO If there’s one hill I’ll die on, it’s this: No one lies...

Google quietly pulled the plug on the long-standing &num=100  search results API parameter. For years, this was the backbone of how rank...

VibeLogic announces Claudia Higgins as Director of SEO, bringing 10+ years of expertise in search, team leadership, and digital strategy.

VibeLogic Search Intelligence combines emotion (vibe) and data (logic) to create marketing that resonates, ranks, and scales.

Teaching SEO builds buy-in across your company. Learn how internal education turns writers, product, devs, and execs into SEO allies.

SEO has come a long way. From the days of keyword stuffing and buried contractors begging for a blog post, to a discipline that shapes brand, product, and strategy. Each “SEO is dead” moment. Penguin, mobile-first, zero-click, AI hasn’t killed it. It’s just killed lazy work. What survives is strategy. SEO isn’t a channel, it’s a mirror reflecting what people really want, fear, and trust.

When I joined VibeLogic as Head of Operations, one of the first reminders I received from our CEO, Stephan Bajaio , was simple but...

Jessica Bush joins VibeLogic as Head of Operations, uniting vision and precision to scale the company’s SEO and digital strategy.

Lately, I’ve been thinking about how easy it is to slip into the “optimize everything” mindset in a world of everything AI. We start to...

Generative AI tools like ChatGPT have taken the SEO world by storm. They can do some tasks lightning-fast and free up your time. But they...

It starts with the best of intentions: being available, staying on top of things, jumping in wherever you’re needed. But before you know...

Follow these steps and you’ll soon see more nearby searchers turning into real-world customers - saving money on ads while building long-term, trust-based growth.

“Let’s get in a room for 8 hours.” That sentence has haunted every calendar I’ve ever touched. We treat presence like it’s a shortcut to...

Let’s cut through the noise. AI didn’t kill SEO. It just revealed who never really understood how SEO worked in the first place. If your...

Just a little further... a little further... I can almost taste the ROI... There’s a reason SEO doesn’t get the credit it deserves. It’s...