Google has a 200-page document that explains exactly how it wants websites to be evaluated. It pays real people to score sites against it. And most marketers have never heard of it. Trevor Stolber walks through what's in the Quality Rater Guidelines, breaks down E-E-A-T and YMYL, and explains what Google is actually measuring when it decides whether your brand is authoritative.

Google AI mode is expected to become the default search experience within weeks, and most marketing teams either don't know it's coming or have no plan. Stephan Bajaio and Trevor Stolber break down what AI mode actually is, how it differs from AI overviews, what it means for your traffic and measurement tools, and what to do in the next 30 days to prepare.

Your buyers are forming opinions about your brand on Reddit threads, YouTube channels, AI overviews, and publisher articles long before they ever visit your website. In this episode, Stephan Bajaio and Trevor Stolber break down Web Presence Intelligence: what it maps, why traditional SEO tools miss most of it, and what it means to be visible where decisions are actually formed.

Many people wonder if AI is killing SEO. In this episode, Stephan Bajaio and Trevor Stolber clear things up, argue that the panic is exaggerated, and show why brands focusing on technical basics are quietly succeeding in search. If you run a website and want to know what matters most now, this episode is for you.