Stephan Bajaio

Most SEO audits start with checklists.Broken links. Meta tags. Canonicals.You know the drill. But what if the problem isn’t the structure?What if it's the story? The Real Shift Isn't AI. It's Perspective. AI is changing search. Sure.But not in the way most people think.This isn’t just about keywords anymore.It 's about context. Connections. Credibility. The old SEO playbook said: ●      Rank higher ●      Get more traffic ●      Hope they convert Now? It's more like: ●      Show up in the...

Now. Just like video, audio, or social, AI is where your content needs to live. Most people still treat AI like a fancy knife in the drawer, useful for chopping copy or speeding up a draft. Helpful, sure, but still just a tool. Here’s the shift: AI isn’t just a tool; it’s a content medium. The same way we adapted blog posts into infographics, videos, social carousels, and podcast episodes, we’ll soon adapt content into custom GPTs, fine-tuned models, interactive chat flows, and AI-enriched...

We have somehow forgotten the people on the other side of the screen. The ones who don’t need another checklist, don’t talk in bullet points and don’t want to be fed into a funnel. All they want is a little humanity.