Because No One Lies to Their Search Bar: How Search Insights Leads to SEO Evangelism - SEO Square Presentation

I had the pleasure of presenting at SEO Square to hundreds of SEOs and marketing executives on how search is so much more than your own rankings and how Search Insights is the true value of organic. The aim was to help SEOs recognize that search evangelism and the democratization of search data is the true path forward to a seat at the decision making table. It's time to move SEO from reactive to proactive and from a tactical channel bound to a strategic multi-channel discipline.

Watch it and let us know your thoughts in the comments.